Effective Date: [Insert Date]
1. Introduction
AJE Nutrition (trading as AJE Distribution Limited) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website and purchase our products.

2. Purpose of This Privacy Policy This notice provides information about how AJE Nutrition collects and processes your
personal data when you:
- Visit our website
- Purchase products
- Sign up for newsletters or marketing communications
- Take part in competitions or surveys
Our products and website are not intended for children, and we do not knowingly collect data relating to children.

3. Who We Are
AJE Nutrition is the trading name of AJE Distribution Limited, registered in England & Wales (Company No: [insert number]), with a registered office at [insert address].
If you have questions about this policy or your data, please contact:
Email: [insert contact email]
Postal Address: [insert address]
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would appreciate the chance to deal with your concerns before you approach the ICO.

4. Data We Collect
We may collect, use, store, and transfer different kinds of personal data, including:
- Identity Data (name, username, title, date of birth, gender)
- Contact Data (billing/delivery address, email, phone number)
- Financial Data (payment details)
- Transaction Data (order details, payments, returns)
- Technical Data (IP address, browser type, device info)
- Profile Data (purchases, preferences, feedback, survey responses)
- Usage Data (how you use our website/products)
- Marketing & Communications Data (preferences for receiving marketing)
We also collect aggregated data for analysis, which does not identify you.

5. How We Collect Your Data
- Direct interactions (e.g., placing orders, creating an account, contacting us)
- Automated technologies (cookies, analytics)
- Third parties (payment and delivery providers, analytics providers)

6. How We Use Your Data
We use your data to:
- Process and deliver your orders
- Manage your account and relationship with us
- Send you service and marketing communications (if opted in)
- Administer our website and business
- Improve our products and services
- Comply with legal obligations
Lawful bases for processing include performance of contract, legitimate interests, legal obligations, and (where required) your consent.

7. Marketing
If you have opted in, we may send you marketing emails about our products and offers. You can unsubscribe at any time using the link in our emails or by contacting us.

8. Cookies
We use cookies and similar technologies to improve your experience and analyse website usage. For more details, see our Cookie Policy.

9. Sharing Your Data
We may share your personal data with:
- Service providers (payment processors, delivery companies, IT support)
- Professional advisers (lawyers, accountants)
- Regulatory authorities
- Third parties if we sell, transfer, or merge parts of our business
We require all third parties to respect the security of your data and only use it for specified purposes.

10. International Transfers
If we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place.

11. Data Security
We have security measures in place to prevent your data from being accidentally lost, used, or accessed in an unauthorized way. Access is limited to those who need it for business purposes.

12. Data Retention
We only keep your personal data as long as necessary for the purposes we collected it, including legal, accounting, or reporting requirements.

13. Your Rights
You have rights under data protection laws, including:
- Access to your personal data
- Correction of your data
- Erasure of your data
- Objection to processing
- Restriction of processing
- Data portability
- Withdrawal of consent
To exercise these rights, contact us at [insert contact email].

14. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website.